Have you seen this over at Ben Yeoh's blog (or the original Guardian link, Ben has it).
A bunch of under 10s were asked about the best and worst things in the world and unsurprisingly, or perhaps surprisingly, their answers say a lot.
I've been recently musing, or perhaps procrastinating, about how interesting and unique we think we are as individuals but really, when it comes down to it, we're as predictable and reliable as a marketing demographer's wet dream.
But I find heart and reassurance from the kids' list, not only because I wholly agree with their 'worst things in the world' (although I'm a very good drunk, honest) but also because it reflects well for our animation spec which is currently jumping through various negotitiation hoops.
If kids think Wayne Rooney is more famous than Jesus, and Football is one of the best things in the world, along with Being Famous, then Aliens FC, written by moi and Sam Morrison has huge marketable clout and potential that we always envisaged, right when Sam told me the idea when we were pitching back and forth looking for our first project together. We're a bit closer to the deal but it's been a tough pitch, sheesh. 'Love the script, football hard to sell'. We disagree. Big time.
What does depress me though is that the marketing men out there will examine the list, and ongoing consumer trends, and will continue to target us and the kids for all our disposable cash until we all die of things we don't need. 'Disposable cash'. Oxymoron of the year 2005.